Research On Marketing Strategy Of Jinyu Baoling Biopharmaceutical Co., Ltd

In recent years, the new infectious diseases of livestock and poultry appear constantly. Due to the structural variation and different pathogenicity, the common infectious diseases is becoming increasingly difficult to be controlled. The impact of animal epidemic on animal husbandry and human health is increasing. In particular, in recent years, the outbreak of the new model bird flu, the dead pig incident of Huangpu Jiang and foot-and-mouth disease epidemic situation, they put forward higher requirements on the research of animal epidemic prevention and control in China. Using vaccine injection is the best means of prevention and control in our country, but the quality of domestic animal vaccine is uneven, the sale channels and methods are numerous and complex. How to make better use of modern science and technology to guide animal vaccine research and production, to enhance the yield and quality of veterinary vaccines, constantly adding new varieties, make the vaccines play a better role in animal disease prevention and control; and How to integrate the market resources, to establish the marketing mode and system, which is suitable for the change of animal vaccine market in our country, so as to enhance the competitiveness of enterprises, it is a valuable subject to study and practice.In this paper, i use the method of literature, content analysis and system research, to explore the current China animal vaccine market changes and Jin Yu’s marketing strategy system construction. This paper is divided into eight parts:the first chapter is introduction, research background, the basic ideas and framework; the second chapter outlines the theory, including macro and industry environment analysis, SWOT, marketing mix, etc; The third chapter describes the status of domestic and international animal vaccine market and the general situation of China animal vaccine industry; the fourth chapter is the analysis of the marketing environment of Jin Yu Bao Ling, the fifth chapter is the company’s market segmentation and target market selection; the sixth chapter is the marketing strategy choice of Jin Yu Bao Ling company; Jinyu Bao Ling company security measures should be taken to implement the marketing strategy in Chapter Ⅶ. Finally, to conclude, while further raised prospects.