Research On Marketing Strategy Of SUZHOU Ling Dong Digital Technological Co., Ltd

In modem society, cartoon industry has already been an integrated and modernized industry that melts art, science & technology, publication, toy-making, business, tour and broadcasting media together. The developed countries always pay much attention to the cartoon industry. In the new century, cartoon industry has already been an important broadcasting media industry. Many countries want to occupy the international market through developing cartoon industry. Although the cartoon industry in China has had its golden age, since the middle-later stage of 1980s, the market of cartoon industry was occupied by theoreign products at all times. China's cartoon market is still at the elementary stage. After china's entrance to WTO, the domestic cartoon enterprises will face more challenge and tests. With the support of national industry's policies, how to find out a way for the native cartoon enterprises to established its own marketing strategies becomes an important issue.SinceSuzhou LingToonz Digital Technology company has been built, it was engaged in the production of computer animation for foreign companies all along. In recent years, the competition status is getting worse. But with the fast development of domestic cartoon and animation industry, it has gained a good rising opportunity for the company. With more challenges and opportunities, LingToonz have to adjust and enforce its marketing strategy.Original animation and its derivate productions will be the direction of development in the future. MagicToonz need to exploit new rising market and develop new products to make aintegrated industry chain. The company has to enforce its brand fame and increase its market occupancy to gain more advantages and to make itself stronger.This article has conducted the detailed analysis to its macroscopic and microcosmic environment and the systematic research to its next enterprise marketing strategy, and Elaborated on the enterprise's marketing strategy and direction in detail. Accordingly make the marketing strategies for the company, and described the appliance and control of the marketing strategies. The analysis and research in this article will be valuable in both guidance and reference for the company.