Research On Competitive Strategy Of Wealth Management In Guotai Junan Securities Inner Mongolia Branch

China securities industry is currently in a phase of rapid expansion. The competition is more and more fierce, and the game between the new and old business department, small and medium-sized firms has not been a winner. The brokerage commission rate dropping lower and lower, so the main source of income of Chinese securities industry——brokerage business, has been hitherto unknown impact. Securities companies are urgently to finish the transformation of the traditional mode of profit. The most respected strategy by the large securities company is to develop the wealth management business, and looking for new growth point and the main business income. As the member of first echelon of securities company in China, Guotai Junan Securities is always the forerunner of innovation in the securities industry. And as the early established business department of Guotai Junan Securities, Guotai Junan Inner Mongolia branch, in the current market situation, should more actively thinking of how to develop the wealth management business to instead of the traditional brokerage business income system.The wealth management needs of China’s rich people and their company are growing day by day. And China’s financial market has a great potential to need all kinds of financial institutions to carry out in-depth mining. The idea of the RBC Dominion Securities Give us some inspirations:Wealth management should not just be an investment or asset management. It should be a comprehensive solution for the customer to provide protection of their lifestyle, education of their children, business, retirement planning, and property inheritance and so on all financial issues.By the analysis of the current situation of wealth management and the macro environment and competitive environment Guotai Junan Securities Inner Mongolia branch is facing. The final conclusion is that the competitive strategy orientation of Guotai Junan Securities Inner Mongolia branch has the objective basis. Guotai Junan Securities Inner Mongolia branch should carry out the strategy of the headquarters——" Improve the basic functions of investment banking, enhance comprehensive financial services, to build Guotai Junan Securities to be a comprehensive financial service provider as the leader of securities industry". On the basis of that, it can build the securities industry aircraft carrier and the first brand of wealth management in Inner Mongolia area, and inaugurate the era of comprehensive financial services on the wealth management of Inner Mongolia securities industry. The wealth management business specific competitive strategy measures of Guotai Junan Securities in Inner Mongolia branch is an integrated financial services platform which has been built in recent years and has five basis functions including trade, investment, hosting, financing and payment. This platform is very complex and contains a lot of content. It’s the results of research ,accumulation, reform and innovation in many years by Guotai Junan Securities Company. And it includes product policy, professional research service policy, customer classification policy, talent policy, service platform policy, back office support policy. These policies constitute a comprehensive financial service provider competition strategy, which can help Guotai Junan Securities Inner Mongolia branch to provide the investors, especially high net worth clients in Inner Mongolia area, the advanced, comprehensive, professional and comprehensive financial services.