Research On Social Channel Management Of Hohhot Branch In China Unicom

Three telecommunications operators after two years reorganization and reform from 2009 to 2010, into the era of rapid development of all business operations and 3G services, mobile communication network and users of all sizes has rapidly expanded. With the issuance of 4G licenses in 2014, the mobile communication industry has entered the period of 4G, and will welcome a huge space for development. This, for the development of the three operators, is a rare opportunity. At the same time, they will face more intense competition. Competitive advantage of the operators is not only requires companies to find the target market requirement earlier than its competitors, but also that the first delivery of products than its competitors. And sales channels for enterprises in the process of transfer products to consumers, plays a key role in the competition. Have a perfect marketing network, has become the important strategic resources of operators and the subduing factors with perfect marketing network, has become an important strategic resource of enterprises and subduing factors. Has improved the quality of the marketing network, has become an important strategic resource and the winning elements of the enterprise. Is an important" intangible assets". Social channels as an important part of carrier marketing channel, how to strengthen the management and supervision of social channels, not only is China Unicom, is also the third-largest operator must pay attention to the problem.This paper will take Social channels based on the China Unicom Hohhot branch as an example, to promote the overall marketing ability as the goal, through the channel of "building, administrate, maintain," three aspects of the development, construction, management and marketing capabilities, analyzes the present situation and existing problems of Hohhot Unicom channel. Using marketing management knowledge and combined with own work practice, summarize experience, the author mainly discussed the methods of social marketing channels to comply with market changes in the new competitive environment. The function from a pure sales to marketing direction, can improve the service of channel output, and this allows that in each channel at anytime and anywhere every user will have a comfortable feeling and experience to the company’s business and services. In addition,by improving user sustained attention, viscous and loyalty to China Unicom, can increase the efficiency of the marketing channel to a great extent.