Construction And Management Of Social Marketing Channel For China Telecom Corporation Limited ZP Branch

As the3G era, China Telecom as a late entrant to the mobile market, how to relyon advantages of fixed resources, intense competition in the market to achieve the scaleof the development of mobile services, China Telecom, one each in consideration of theissue. As one of the most important marketing channel resources become the focus ofattention.This paper briefly describes the basic concepts of marketing channels, marketingchannels and an overview of theoretical development is very important in businessmanagement analysis tools-SWOT analysis to ZP careful analysis of thetelecommunications branch of the local communications industry background, marketconditions, competitors, channel construction of the status quo, ZP telecommunicationsown channel status and problems of construction, and then use the SWOT analysis, thesocial channels of telecommunications construction ZP strengths, weaknesses,opportunities and risks for the analysis, channel development and management of socialideas.This paper is divided into three parts, the first is to study the background and basictheory of meaning introduced, respectively, in Chapters1and2are described. Thesecond part of the communications industry ZP local market conditions, competitors,channel construction status, ZP telecommunications channel construction explained thestatus and issues, as Chapter III. The third part of the channel, respectively, from thesocial planning, access mechanism, channel management community, the communitychannel training, IT systems support, performance improvement guidelines, conflictresolution and other aspects described ZP telecommunications channel construction andmanagement of social ideas and measures.