Research On Reconstruction Of Sales Personnel Performance Management System Of Zhejiang Life Insurance Company In Zhejiang Province

With direct insurance science development in the new period the programmatic document of the birth of "new national 10", Pacific life insurance company as a leading life insurance company, in order to improve the industry competitiveness, impregnable in the fierce competition in the future, achieving the strategic planning, the Pacific life insurance has been ahead of peers, the company’s organizational structure has been optimized configuration, sales as one of the core competence of life insurance company, the management of the sales staff, examination questions, will be the Pacific life insurance corporate division to create one of the biggest challenges.According to the Pacific life insurance sales staff characteristics, using the principle of the balanced scorecard to the rebuilding of firms’ sales staff performance management system. In this paper, starting from the background current life insurance, combined with the current situation of the development of Pacific life insurance, the use of performance management related theory, corporate strategy, business structure, the analysis of the performance management present situation, study on design of Pacific life insurance performance management system.Based on detailed analysis of the Pacific life insurance company, choose a suitable key performance indicators for the development of the company, formulate reasonable standard of index, and invited experts scoring to determine the index weight, and using the analytic hierarchy process to verify the effectiveness of the performance indicators weight, finally set up the mechanism of performance communication and interview, for specific use and improvement of the performance of the system. Through the reconstruction of the performance of the system, we can for the Pacific life existing company management to provide practical guidance, to promote the development of Pacific life insurance corporation channel has the certain enlightenment function.