Study On Business Planning Strategy Of Long Water Airport Terminal

Today, the airport is no longer just as the airline’s import and export port as well as the logistics distribution center of people flow, but also to be a city, a very important part of national demonstration sites. As one of the top ten domestic airport terminals, Kunming Changshui International Airport Terminal in 2012, it has achieved annual passenger throughput of nearly 30 million passengers, radiation southwest region and the Southeast Asian market, with abundant resources and rapid aviation growing market potential. Development and utilization of Changshui time business companionship airport terminal, influence local consumption, and guide new business model. Based on the review papers related to theory, by analyzing the cases of successful business planning domestic and foreign airport terminals, airport terminals for Changshui depth strategic business planning research has important theoretical significance and application value.Paper use strategic analysis techniques and theories. In the analysis of the commercial status of Changshui airport terminal, based on the use of PEST analysis of the Changshui airport terminal in which the macroeconomic environment, the opportunities and challenges facing the airport terminal, strengths and weaknesses, to build long SWOT matrix analysis Strategic Environmental water airport terminal, commercial planning strategy Changshui airport terminal selection, developing strategic business planning program Changshui airport terminal, proposed the implementation of the measures.