Research On Market Competition Strategy Of X - Coal Company

As one of the country is rich in coal resources is extremely, China’s major energy is coal. Country attaches great importance to the coal production problems, and its structure adjustment problems, are of the utmost importance for the modernized transformation of the coal mine to give strong support, these are conducive to the development of China’s coal mining machinery manufacturing. For the transformation of coal equipment manufacturing industry innovation, the party’s eighteen big report with clear advocating, pointed out the direction of the development of the coal feeder industry. For the healthy development of coal industry, the national policy issued relevant documents, to the large coal mine comprehensive mining equipment provides an important advice. In this context, the X-ray machine company conduct the thorough research to the market competition strategy.Current situation, based on the X-ray machine company market operation of X coal company external environment and internal environment comprehensively analysis, especially analysis the development of the coal company X macro environment, industry environment and industry competition situation, find out X the development of the coal company facing the opportunities and threats, advantages and disadvantages.External opportunities:industrial policy guidance, the needs of the development of domestic enterprises. And threats are:coal market competition, poor regulation; Shortage of capital will become the bottleneck which restrict the development of the industry; Development environment.Internal advantages are:the market good image, strong research and development ability, and good quality management system, strong management team. At the same time the internal weaknesses mainly include:relatively backward marketing planning, management mechanism is not flexible, slow the pace of enterprise reform and restructuring.Guided by the strategy relies on the principle theory, through the SWOT analysis, QSPM matrix, such as tools, help X coal company differentiation competitive strategy, using value chain analysis model, refining the competition the key links in implementing strategic initiatives and functions of security along, build X coal company market competitive advantage, to have to break through the growth in market share, profits, eight to X machine behind the company’s products in the market competition to establish stable and good foundation, for X coal company always take the strategic reach play a key role.The research content, perfect competition strategy for coal company X, rich practical guiding significance to the competition practice. At the same time, the market competition strategic research to X coal company, to provide a reference for the similar domestic enterprises in the process of strategic management and draw lessons from..