Research Of The Market Development Strategy Of The Company J

About 28 million vehicles have been produced and about 28 million have been sailed in China among 2016.China automotive market has been the first for 8 years.China automotive market has become the biggest market in the world.China's automotive industry supporting China's economic development has become the pillar industry of China,also more prominent in the position in the global.The world's major automobile companies who come to China to invest or to expand the capacity of cars hope to get the car market sharing resulted in the incandescent competition.Meanwhile as the base of the automobile industry,the automobile parts industry as the world economic and market integration is becoming more important in the automobile industry.Recently International group of multinational auto parts companies come to China.These auto parts car companies have some characteristics of enterprise scale,strong technical force,capital strength.In spite of this,if these enterprises want to occupy a place in the China automobile market and get the competitive advantage in the market competition,must analyze the internal and external environment and also analyze advantages and disadvantages of themselves so as to formulate the development of the enterprise competition strategy.J company is a professional designing,production,and sales of automobile steering system of Japanese enterprise.J company has absolute market share in the world,but in the China automobile market share between the two or three.How to make a development strategy in the China automobile market environment which is complex and competitive to obtain the Number one of the market share is the task for J company.Meanwhile as a Japanese-owned enterprise,J company has Japanese-owned enterprises' s behavior characteristic and the enterprise culture,how to deal with Chinese customers in the different culture in China,to let Chinese customers accept their products,to improve customer satisfaction is a challenge in these aspects.Taking J company's market development strategy as the research object to analyze the external environment of J company as well as the state of competition in the same industry,meanwhile to evaluate J company's own advantages and disadvantages,then carries on the summary and analysis through the SWOT tool,to tailor J company's development strategic target,strategic plan and business strategy,and adopt measures to ensure successful implementation of the strategy at the same time,play their own advantages,make up the disadvantage,to remain in China's auto market competitive advantage,to get the absolute advantage in the China market share.Through the investigation,there are many studies about market development strategy of auto parts,but there are few study for a specific car steering system.For specific car steering system of Japanese car competition strategy research is the innovation of this paper.Have a great significance for the same type of enterprises.