Analysis On The Influencing Factors Of Customer Perceived Value In O2O Mode

O2O electronic mode developed rapidly,the relationship between online and offline become very close. Both traditional electric business entities and offline businesses are planning their own O2 O process actively, however, the development of O2 O electronic mode still exists problems. The rapid development of e-commerce brings to the entity business huge impact, the entity bookstore must be achieved online combining offline of the new e-commerce model to change its current development.In this paper, we put the entity bookstore as the object, analysis of the problems exi sting in entity bookstores and its limiting factor, we start from the current development status of the entity bookstore, entity bookstore breaks the traditional mode and establish es the new business model O2 O.In O2 O mode, we focus on the influential factors of customer perceived value in the store, influence factors of customer perceived value were analyzed by correlation an alysis and regression analysis. Therefore we make the line entity bookstore marketing strategy and service content accurate rendering and personalized, it improves customer perceived value and loyalty, it improves the management level of the entity bookstore, it improves the economic benefit and development space of the entity bookstore. booksto res must change the traditional mode of operation, realize the combination of online and offline if it wants to change throughly.