Under O2O Commerce Model To Enhance Customer Perceived Value Strategy Research

In recent years, the rapid development of020e-commerce mode, by the business community and academia, the general concern. According to the relative theory of customer perceived value, customer perceived value has a direct impact on customer trust and customer satisfaction, and then customer loyalty. Based on current situation of o2o model of e-commerce customer perceived value low, of o2o mode of electronic commerce customer perceived value enhance research, put forward to enhance the specific influencing factors of customer perceived value and effective countermeasures, o2o enterprise enhance customer perceived value to promote customer satisfaction and loyalty provides effective countermeasures.In the domestic and foreign scholars on the customer perceived value on the basis of the study. The interview data and cause o2o model of e-commerce customer perceived value low combined the o2o mode of electronic commerce customer perceived value divided customer perceived gains, customer perceived benefit disharmony sensing wind insurance three dimensions. Customer perceived gains, including product quality and price concessions, line is rich in resources, quality of service and consumer own factor:customer perceived benefit loss of the site, including convenience, convenience of payment; customer perceived risk including including online communication accuracy and consumer information security.Using the questionnaire survey to collect data and study the influence factors of customer perceived value enhancement.. Use SPSS17.0data of descriptive statistics analysis, principal component analysis, correlation analysis and factor analysis, determine the o2o mode of electronic business affairs to enhance customer perceived value of specific factors. Finally, using regression analysis to determine the customer perceived value of the specific factors, each factor for improving the perceived value of the role of efficiency.According to the enhancement of customer perceived value in020e-commerce mode, the concrete countermeasures of customer perceived value enhancement in020e-commerce mode are proposed.. To enhance customer perceived gains the countermeasures including the guarantee of product quality, strengthen the businesses under the qualification examination, rich line of resources and realize effective customer relationship management, improve the line experience satisfaction, reduce customer perceived benefit loss of countermeasures including perfect website information search function, improve payment convenient, improve the service recovery procedures, reduce customer perceived risk countermeasures including strengthening network firewall technology, built an illegal intrusion detection system, special network application technology and the establishment of virus prevention and control system.