ST Company's Cross-border Electricity Business Third-party Platform Operation Planning

2008 economic crisis, many traditional Chinese export enterprises will be defeated overnight. The stock in the warehouse produced for foreign customer were been stucked, causing drying up of funds. At the same time, the rapid development of the Internet, so that foreign guests to bypass the traditional trade, directly to the production plant for negotiations. And a lot of strength of the manufacturer, also using the Internet, directly to foreign buyers, not through traditional domestic trading companies can successfully deal. He inherited the role of manufacturers and foreign buyers of the bridge, now faced with the dilemma eliminated. This requires that the traditional trading companies must also by the Internet, will have competitive advantages and characteristics of the products to the more potential customers. Therefore, more and more companies, while maintaining the original traditional trade, but also to build a new team, march towards e-commerce. One can help the company sell off a large backlog of inventory, and secondly, can open up new markets, new marketing channels for the company into a new blood. Offline and online transactions simultaneously, for the company’s long-term and stable development of the foundation.Using the Internet for business and trade activities, namely e-commerce. The most recent years, e-commerce is playing an increasingly important role in infrastructure platform, brings together massive production information, transaction information and consumer information, profound changes in consumer behavior, business forms and social value creation mode, on China’s economy far-reaching meaning far beyond the industrial age. E-commerce transactions to maintain rapid growth, the scale of the economic benefits of growth will continue. Annual growth rate of 25 percent. Good prospects of e-commerce, attracted the attention of many traditional trading companies. ST also began planning to use e-commerce to expand the company’s business.ST is a young international trading company, mainly engaged in 3C products are consumer electronics products, such as mobile phone protective shell, protective shell tablet PCs, mobile power, Bluetooth stereo, Bluetooth headset and so on. Its products are small size, light weight, convenient international logistics packet, save on shipping costs. ST company has superior geographical advantages in Shenzhen. From the vendor’s product distribution, to support international logistics. Based on these, ST company in 2015 decided to adopt e-commerce network marketing approach, the overall expansion of the company’s business with a low cost, the use of network marketing products to the whole world. Well, network marketing by a third-party e-commerce platform is a good choice.Domestic e-commerce platform Alibaba, Taobao, pat, Dangdang, Jingdong Mall, Shop No. 1, and so on. Abroad eBay, Amazon, New Egg Network and other more famous. Alibaba is a B2 B platform, Alibaba do exports have AliExpress and integrity. AliExpress can do B2 B, can also be C2 C, B2 C. AliExpress(AliExpress) Ali Baba to help SMEs-contact terminal wholesalers and retailers, sales of small quantities of multiple batches quickly, expanding profit margins and efforts to build a fusion Order, payment, logistics and foreign trade in one of the online trading platform. AliExpress for overseas buyers, secured transactions conducted through Paypal international accounts, and use the international express delivery. English is the world’s third-largest online shopping site. AliExpress buyers have covered more than 220 countries and regions; covering apparel, 3C, household, jewelry, etc. an industry total of 30 categories; overseas buyer traffic more than 50 million / day; turnover growth speed for more than 400%. Quick start selling low-pass, low closing costs, operational simplicity. Shop free, only pay 5% commission transaction orders to the platform. Payment by international Alipay, is also very convenient. International Alipay withdrawals of dollars every time you need to pay $ 15 in fees, no limit to the amount. So you can wait a relatively large amount of time and then extract more cost effective. The platform for the ST companies, is a good opportunity of development. ST company wants to line on the company’s main product on AliExpress platform, the use of network marketing to achieve the company’s new growth point.Significance of this study is to help traditional trading company into e-commerce, and use third-party platform, network marketing, products to global, breaking the limitations of traditional trade, the establishment of a global network marketing for the company’s new channel- Electronic Business.