A Study On The Strategy Of Improving The Satisfaction Of Changan Mazda Automobile

China’s auto market after ten years development, has become the annual sales and marketing vehicles to break through 20,000,000 of the world’s auto sales. On the whole, China’s auto market has been the transition from the seller to the buyer’s market, the business strategy of the manufacturer is gradually turning to the consumer oriented. With its consumption and use of experience accumulation, Chinese consumers on car consumption concept from immature tend to mature, their expectations for the automotive products quality and service will continue to improve. Increasingly fierce competition so that the manufacturers in addition to focus on the product line, but also want to understand the user’s feelings, so that better able to provide products and services. User satisfaction survey in such an environment is more mature, to understand the difference between different users’satisfaction and expectations, the scientific establishment of its own positioning, enhance brand competitiveness.Experts predict that by 2015, China’s auto sales service market revenue will reach 700 billion yuan. After sales service market will be the future of China’s auto market to compete for the most intense piece of big cake. And improving customer satisfaction is the key to the service. In recent years, the major automobile manufacturers are sparing no effort to create a unified service system for consumers. With the increasingly fierce market competition, car manufacturers and dealers are deeply aware that only through rigorous, perfect, thoughtful, high-quality after-sales service, to develop a higher customer satisfaction, to form a good and stable customer relationship, in order to win a place in the increasingly fierce market fight.Based on the research of customer satisfaction, and from the development of Changan Mazda car brand, Changan Mazda Automobile Brand and other brand satisfaction status and the gap, Changan Mazda Automobile brand customer satisfaction model and measurement system analysis, and find out the Changan Mazda car in service all aspects of customer satisfaction, and according to the analysis results of customer satisfaction, specific measures and promotion strategy, and hope to bring some useful inspiration for the industry.