A Banking Service Agricultural Industrialization Leading Enterprise Strategy

The Party Central Committee and the State Council has made strategic deployment to accelerate the process in which Chinese style modernization of agriculture significantly help to solve the rural economy problems (issues concerning agriculture,countryside and farmers).Agriculture industrialization is the future of modern agriculture,while the leading companies of agriculture industrialization are the important entities to the dependent of modern agriculture to advance the industrial management of agriculture. In recent years,the leading companies of agriculture industrialization in our province have been growing rapidly,in the same time, significantly promoting the development of agriculture as a whole.Currently, Jiangsu province is in an important phase of changing the way of agricultural development and advancing the agricultural modernization.The modern agriculture is complex, which decides the comprehensiveness of finance in this area.Rural finance,on the other hand,meets the demands of the former. This thesis analyzes the status quo of financial institutions serving leading companies of agriculture industrialization, finds out the various demand concening the leading companies such as bank loan,account settlement, wealth management,issue bonds. The demand is not only in the conventional planting and processsing industry, but also in other areas such as e-commerce industry;The financial institutions,finacial and agriculture departments in local government are also responsible,since the development of modern agriculture is also relevent to the urbanization,industrialisation and informatization. However, commecial banks need to improve their service, the leading companies themselves have problems with financial channel,credit environment and government support.Thus the bank loan coverage is limited, and it is also difficult for banks to lend money to those companies with high risk, their money mainly lending from informal channels,,although banks themselves needs to refine their marketing strategy. This thesis tries to compare the experiece concerning financial service on Chinese and foreign leading companies, to provide some strategies and guidance to A commercial banks for serving leading companies,which for example, improves managment level,supports major domain,provides integrated service, enhances financial products creativity, creates better market environment for leading companies.The purposes of this thesis are as followed:Firstly, help financial institutions to understand the status quo of financial service for leading companies of modern agriculture in order to find out the future trend of financial service;Secondly, help leading companies of modern agriculture to improve management and learn the importance of financial service,to learn more in the practice;Thirdly, provide advice for agriculture-related government departments so that they can have more information when formulating policies to support leading companies of modern agriculture.In a word,the research on how banks can provide proper financial services to leading companies of agriculture industrialization is beneficial to the companies themselves, thus increasing the competitiveness of those companies, advancing the development of agriculture, increasing the income of farmers,booming the rural economy.