Financial Analysis And Evaluation Of Internet Financial Information Service Industry

In recent years, our government keeps paying attention to the deepening of financial reform, along with a high degree of popularity of the Internet in the future, providing the professional financial information services in emerging industries Internet financial information service will have a broader space for its development. This article is intended to interpret the emerging industry from a financial point of depth, so I chose the most representative company "TongHuaShun" as a specific case, analysis its 2011--2015 years of relevant important financial indicators, horizontal contrast with other two listed companies in the industry-"DongFangCaiFu" and "DaZhiHui".The main conclusions of this paper are:Internet financial information service had a broad development prospects, and had a strong profitability, but it was over-reliance on the stock market, better focus on building a diversified products and services; the industry had a high monetary capital, and the operational capacity should be improved; in the same time,the industry enterprises are mainly prepaid accounts, its liabilities structure was special.