Research On Financial Strategy Of Hithink Royal Flush Information Network Co., Ltd.

The Internet has experienced more than 20 years of development in China. And now the Internet has penetrated into all walks of life and became an indispensable part of people’s lives. With the rapid development of the Internet, The emerging industries as the combinations of Internet and traditional industries are growing quickly. Internet financial information services industry is one of these combinations. It is the combination of Internet and financial information services industry. However, in the process of rapid development of the Internet Financial information services industry, anyone can not be blindly optimistic and must face up to the development risk and financial risk. Hithink Royal Flush Network Information Co., Ltd. as an Internet financial information services industry leader, in the face of competing Internet financial information service and market economy, it is necessary to adopt an effective mechanism to deal with the financial problems of its own existence, and select the appropriate financial strategy approach to enable enterprise to better and faster development.In this paper, the Hithink Royal Flush Network Information Co., Ltd. as the research object, according to the company’s annual report data, company’s financial strategy were ana lyzed from investment, financing and dividend distribution aspects of the status and using Y-Score model which is based on Z-score model and more suitable for China listing Corporation financial forecast to predict the financial risk. Objectively and accurately reflects the Hithink Royal Flush Network Information Co., Ltd. unclear status of the financial strategy and flush draw no conclusions bankrupt financial risk in the future development and operation. Meanwhile, the company has ability to create good value, but cash flow is not sufficient to support business growth, there will be a cash deficit conclusions. Through the strategic financial analysis and financial matrix theory, finally from financing, investment and dividend distribution aspects to put forward feasible strategic financial recommendations. In order to Hithink Royal Flush develop better in the future and improve their own competitiveness in the industry.