Research On Customer Relationship Management Of Retail Business In Jiangsu Branch Of Bank Of China

The concept of customer relationship management has been the implementation of advanced foreign banking, while domestic commercial banks have gradually concerned on this theory. The reason why nowadays bank pay such an attention to customer relationship management is to improve the capability of whole profession service, and to set up long-term relationship with the present customers, so as to maximize the profit. But how to apply with the large and complex data of custom information is now the headache the most domestic banks faces.Based on the theory of Service marketing and banking customer management, this paper also combines with the practice of customer management and the present situation of service marketing in the Bank of China Jiangsu Branch. The aim is to investigate the banking sector the theoretical basis by the literature, and to analyze the status of the Key Account Management in the Jiangsu Branch of China Bank. First of all, this article introduces the basic theory, concept and application of banking customer relationship management. Next, we analyze the inner and outer environment factors and new developing strategies of Retailing. By thorough analyzing, the Paper points out the major problems that exist in the CRM in the Jiangsu Branch of China Bank. At the end, this paper puts forward ideas and further measurements of customer management strategy in the Jiangsu Branch of China Bank.