The Application Of Project Management In The Reform Of Enterprise 's Three - Level Distribution System

At any time in recent years, the high speed development of economy, the rapidly changing external environment during this period, increasing market competition, and further speed up structural adjustment, market concentration increasing, the social resource allocation optimization, industry is becoming more and more high to the requirement of enterprise core competitiveness. Enterprises in the face of globalization, intensive, innovation and full market competition situation of the economic transition period, how to better optimize the allocation of resources, cultivating core competitiveness, phased capture industry pioneer, has become the important foundation of enterprise survival and factors. With the continuous development of enterprise management, the concept of project management, has been more and more applied to the management of the enterprise. Project management in the enterprise application, a freehold, just as a planning and control technology, mainly used in production and research and development stage, such as a project, or is a product development project, etc. But then gradually evolved into a special organizational form adapted to the complex tasks, a series of work values and a unique management philosophy. In the field of enterprise application, also extended to the marketing field, and even become the enterprise the effective ways to achieve strategic objectives and methods. Especially in the aspect of enterprise reform and innovation, project management method to get good results.Case, text research is applied to project management enterprise marketing change, used as an effective method to achieve strategic objectives, within the scheduled time, achieve the established goals. Of yunnan baiyao marketing channel reform project of the implementation of the process of research and the analysis summary, clearly see the reform of enterprise in the marketing, using project management thinking and project management method, successfully effectively the complex marketing changes, and success, achievement also continues to affect the enterprise development in the next few years. Through the theory and practice and mutual authentication, achieve the purpose of theory to guide practice, for the future research on this aspect to provide corresponding basis.Of course, in practice, the enterprise project management is very complex, want to accord with the characteristics of the current situation, have the internal architecture of form a complete set, want to consider the cost and time of the project at the same time. Often, in practice, is multiple projects cross, interaction, and the project itself is in constant development and change.The application of project management in modern enterprise is more and more in-depth, more and more widely, may say that enterprise reform and try, every can be operated in the form of project operation. In yunnan baiyao group in the implementation of the marketing channel reform project as an example, shows the application of project management in the enterprise management value, at the same time also see project management complexity and systematic in the actual application. But summary conclusion, project management as a way to realize enterprise strategic target and way is very effective, unique management concept, project management in the enterprise reform and innovation, dealing with the complex relationships, can quickly get rid of interference, choose the powerful fulcrum, in some aspects, the smooth reform, and copy project reform efforts to expand, to drive the corresponding support system reform. In enterprise reform, the implementation of the project scheme, not only is the first pilot, but also reform powerful breakthrough point, using project management thinking, clear stakeholder interests, drives, and other supporting system, makes the enterprise in the changeful market environment, rapid response, constantly create core competitiveness, in the enterprise gradually represents the direction of the organization and management of new \"project managemen\", make the enterprise innovation, continued vitality.