Yunnan Baiyao Pharmaceutical Enterprises Development Strategy Research

With the economic and social development,as well as changes in the living environment,coupled with various external environmental factors,the demand for higher quality and performance of drug growing,not just the pursuit of a cure is more hope to stay healthy.In this case,the pharmaceutical industry development trend has continued to show growth.Pharmaceutical industry develops fast,with the development of China's pharmaceutical industry industry industry standards gradually improved,there is a problem of industrial development.But the pharmaceutical industry as an important part of the national economy,related to living standards and health of the people,so the development of the pharmaceutical industry's efforts to support the need for further increase.In recent years,Yunnan pharmaceutical enterprises have developed rapidly,but compared with the domestic pharmaceutical province is still at a disadvantage,facing fierce competition.The unique geography of Yunnan province area,Yunnan Baiyao Co.,Ltd.will to deal with the fierce competition from the outside how to establish reasonable development strategy.In this paper,the problem-oriented,large pharmaceutical companies in Yunnan Province development strategies and development measures to promote the healthy and rapid development of the Yunnan region of large pharmaceutical companies,to achieve sustainable development.The objective and the contents of this paper also includes: To fully understand the development background and characteristics of the Bio pharmaceutical industry,which is based on to analysis deeply;Through the full understanding of the history and development of Yunnan Baiyao,detailed investigation of enterprise management methods and results,careful analysis of the enterprise key ability,discusses the main problems,the competitive advantage of the enterprise and the restricting factors;Comprehensively analysis the development strategy which Yunnan Baiyao company should be adopt;Review and reasonably use the knowledge and methods of enterprise strategic management.