Study On Internet Model Of International Trade In Juice Industry

With the improvement of people’s living standards, more and more natural and healthy juices are popular among people of all ages. Different kinds of fruit juice have been introduced to the market and fruit juice production has increased year by year. With the upgrading of juice production, international trade within the fruit juice industry also has a steady rise. Apple juice, for example, in 2014 the world’s apple juice concentrate production reached 1.5 million tons. However, cross-border trade in the fruit juice industry still maintains an unchanged model for decades. Changing this traditional industry is extremely important. The price war makes increasingly narrow profit margins to zero. Thus a new Internet-based business model has to been established as early as possible.Based on the research of supply chain management and e-commerce, we set up a new platform for traditional juice trading to provide a market for suppliers, distributors, buyers and financial institutions. It provides information, logistics and risk control at the same time. We also examine the possibility of this program and give some conclusions and suggestions.