Research On Customer Satisfaction Of S Company 's Network Promotion

The Internet has changed the way people’s shopping, Customers in the online shopping and online payment of consumption patterns greatly improve the efficiency of the transaction. In the context of the Internet plus, the development of China’s online shopping market are growing more and more rapidly. The network sales promotion as a means of network marketing, at the appropriate time, can achieve a better sales results. By the implementation of network marketing, network merchant can give full play to the function to inform, persuasive, feedback, demand-creating, stabilizing sales in five aspects. How to improve customers’satisfaction in the course of network promotional activities in order to promote the network to enhance sales performance is an important task. In this study, take S company case as a sample, based on theory carding of the customer satisfaction, by S key initiatives the company implemented marketing network depth research,proven effective implementation of the network marketing company’s growth led to the S, improve profit level.But also we found weaknesses in the company’s current network marketing. Through elaborate customer satisfaction and network relations and promotion of the implementation of the survey, a comprehensive network marketing companies understand the status quo S customer satisfaction:S customer network marketing company overall is quite satisfactory, and merchandise display images and descriptive language, the logistics are two indicators most dissatisfied customer. Accordingly, from three aspects to improve the company’s network marketing customer satisfaction S Suggestions:careful display of goods; optimization of the online service; selection of logistics companies. S company network promotion customer satisfaction is bound to be able to effectively improve, the operating results will also be a new step if they take all three suggestions above.