A Study On The Strategy Of Promoting Brand Value Of Agricultural Products

With the further development of the socialist market economy and the continuous improvement of people’s living standard, people demand for agricultural products and a growing number of requirements in the quality of agricultural products has been improved. The traditional family unit the drawbacks of the agricultural management mode increasingly exposed, small production scale, production structure of a single, large unit input, low level of mechanization and serious pollution problems seriously restrict the development of rural economy, serious damage to the image in the eyes of the consumers of agricultural products, the rural residents income growth has not ignore the negative influence, facing the severe situation of agricultural development, actively promote the reform of the rural modernization,improve the yield and quality of agricultural products, it is imperative to reshape the image of agricultural products.The problems facing the rural economic development in China, the communist party of the eighteenth big as well as, the fifth plenary session of the fourth plenary session of the eleventh, clearly put forward new industrialization, information,urbanization, and the development of rural modernization synchronization strategy, in particular to agricultural development, lack to actively promote rural reforms, spare no effort to promote the rural modernization, change the pattern of China’s rural economic development and adjustment of agricultural industrial structure innovation of agricultural development model, one thousand by increasing the income of rural residents, to build a well-off society in an all-round way to lay the good foundation.The rural reform under the socialist market economic system, to give full play to the market the decisive role of the various resources regulation in the countryside.Better to promote agricultural products into the market, must adhere to the market demand oriented layout of agricultural production, customer demand oriented production is in their interest demands of agricultural products, to achieve customer satisfaction, and finally form the customers, and to do this step, you must set a good image of agricultural products, and the best way to set up the image of agricultural products is the road of the brand.To better promote the process of our agricultural products brand, this study based on the current status of development of China’s rural agricultural products,characteristic agriculture agricultural products brand in Shandong peninsula area construction and development as the research object,combining with the relevant theoretical knowledge, marketing theory weapon on the theory of customer perceivedvalue, brand cognition value theory as the breakthrough point, using the method of empirical analysis, to explore conforms to the current situation of the development of China’s rural agricultural products brand road, has important theoretical significance and practical significance.