The Impact Among Brand Recognition, Awarenrss And Brand Loyalty

The21st century is the century of brand competition. With the brand to build andnurture their own competitive advantage, has become an international marketingcompetition in the use of one of the key strategies. However, long-term brand in order toremain invincible, the key is to cultivate consumer brand recognition and visibility towin consumer trust and support. In today’s increasingly competitive market, market anarray of after-sales service of goods and business ingenuity, so that consumers have awider choice, companies are aware of only win customers, increase customer loyalty, inorder to win the competition.In this study, normative and empirical research methods. In the literature, based onthe review of brand awareness, brand recognition, and brand loyalty of the theory ofknowledge, combined with survey data collected for analysis and propose operationaldefinitions and hypotheses. This will be the notebook computer, for example, for theconsumer brand awareness, brand recognition for the impact of brand loyalty, the use ofHebei laptop sales data for empirical analysis, the problems raised for analysis ofcorresponding measures. Main content of this article can be divided into the followingfive areas:Ⅰ、Introduction. Background This study proposed to study the significance ofresearch ideas and methods, the main research contents and framework, this study maybe innovation and shortcomings.Ⅱ、Relevant literature review. The part from the brand recognition, awareness andloyalty at home and abroad related to three perspectives reviewed research literature, asthis study provides a research base.Ⅲ、The notebook computer industryAnalysis. The part of the hand from the size ofthe market analysis, regional market analysis, customer analysis applications, industrycharacteristics and other aspects of analysis of the current status of China’s notebookcomputer industry; the other hand, the market positioning and target market analysis,brand analysis point of view of the the future of China’s notebook computer industrytrends.Ⅳ、Brand recognition, brand loyalty relationship between awareness and analysisof notebook computers. The part of the way through the questionnaire, the notebook computer industry in Hebei Province of relevant data, empirical analysis of brandrecognition, awareness and brand loyalty relationship laptop. Empirical results showthat brand recognition, awareness and brand loyalty are laptops there is a positivecorrelation.Ⅴ、Improve brand loyalty laptop recommendations. The empirical analysis forsome of the major results and problems, from the brand recognition and brandawareness are two different angles, some policy recommendations to enhance brandloyalty.