Analysis On The Influencing Factors Of Insurance Consumption Of Urban Residents

Banking, insurance and securities sectors constitute the financial system in our country, the impetus of the development of financial industry troika. With the support of China’s insurance and national policies, such as study of the development of the insurance market, has become one of the big modern economic research; In the insurance market, trading object is insurance for consumers of the risks to provide all kinds of insurance. Reasonable insurance market through insurance commodity trading spread risk, to provide economic compensation, plays a positive role in maintaining social stability. Insurance market with scientific risk management techniques, provide guarantee for high-tech risk society, the development of insurance industry, insurance industry is how to influence the economic development,economic development is through what way to influence the development of insurance market, insurance and general consumption is also the question of how to interact with each other, and so on are all worthy of scholars to explore and research.Many economists in China is mainly about how to affect the economy of our country, insurance insurance through the model analysis the economic impact of the size of the way and effect analysis, the lack of the influence factors of affecting the insurance demand of the system analysis of the data model; This article is based on this, differentiate between insurance consumption level, respectively divided into insurance of urban residents and rural residents insurance consumption; Considering the insurance is the main urban residents on consumption at present stage in our country, the rural insurance share is low, so the article mainly analyzes the impact of China’s urban residents insurance consumption influencing factors.Research of the article is based on the general theories of consumption, with reference to the influence factors of general consumption theory, establish a urban per capita disposable income, level of education, the population mortality rate and bank interest rates for the impact factor of insurance consumption theory; Through the difference between general consumption and insurance, combining with thecharacteristics of insurance consumption, insurance density data calculate consumption, to establish the empirical model. Based on 20 years from 1993 to 2013,on the basis of the data of time series of unit root test, co-integration analysis and VAR model is established in this paper. The impact factors of insurance consumption on the basis of theoretical analysis and empirical analysis study of the characteristics of insurance consumption, the influence of various factors affecting the coefficient by the insurance consumption, establish regression model; The article analysis of the influence factors of insurance consumption model in combination with other economic scholars for the economic impact of insurance consumption model,intuitive response of each factor for economic effect insurance consumption. The end of the article on how to separately to the various factors that affect the insurance consumer adjustment and reform, how to go from two aspects of insurance product itself put forward policy Suggestions; To expand consumption insurance, insurance consumption promoting general consumption to promote economic growth to provide policy recommendations.