Based on expected utility theory, ranking dependence theory and prospect theory, studied the supply chain network equilibrium problem with the retailer`s waste aversion behavior. Firstly, based on the traditional expected utility theory, researched the retailer`s product order strategy with waste aversion and loss aversion in the supply chain network equilibrium problem. And then, the equilibrium of the supply chain network was built with variational inequality. Analytical analysis was made about how the retailer`s waste aversion degree and loss aversion degree influence product order strategy. And the numerical analysis verified the correction of the analytical analysis and the conclusion was given.Secondly, based on the ranking dependence theory, researched the retailer`s product order strategy with waste aversion in the supply chain network equilibrium problem. And then, the equilibrium of the supply chain network was built with variational inequality. Analytical analysis was made about how the retailer`s waste aversion degree and importance of extremely beneficial and adverse degree influence product order strategy. And the numerical analysis verified the correction of the analytical analysis and the conclusion was given.Third, based on the prospect theory, researched the retailer`s product order strategy with waste aversion in the supply chain network equilibrium problem. And then, the equilibrium of the supply chain network was built with variational inequality. Analytical analysis was made about how the retailer`s waste aversion degree and loss aversion degree influence product order strategy. And the numerical analysis verified the correction of the analytical analysis and the conclusion was given. |