Joint Venture To Produce Automotive Instrument Pump Parts Project Development Program

This blue print has set the goal of adjusting the product structure successfully; therefore we make the decision to establish a joint venture with ST Company of Japan, which will specialize in the production of auto oil pump and completely electronical auto meter. In this project, aiming at the current auto market and future trend of development, we carry out an analysis with all sorts of diagram tool; with the application of Five-Forces Model by American professor Michael E.Porter, we make a further study at the auto-parts market and competition situation. In order to utilize the advantage of both sides, we raise the point of view, which illustrates that we should seek the whole car manufacturer of Japan brand in the Asia-pacific region as strategy partners and core client group, taking the measure of aim-concentration development strategy. At the same time, we put up with the marketing strategy, by which we will make best use of the strength of both sides to implement the conformity of marketing channels to develop new overseas customers. So we will supply our product with good quality at a favorable price. To make the project sustainable, we will attach importance to the international-level technology, which includes the blank screen display patent technology and step motor drivage technology. In the aspect of management, can make the best of production advantage, technology advantage. And according to the characteristic of the product, we adopt lean production. Accordingly we design technological process, production plan and control, material-purchasing plan and control, and ISO/TS16949 system. As the requirement of environment protection and safe production, we formulate the anti -measure to forbidden the contamination and guarantee the safe production. In addition to this, human resources management is also considered into this project. The software Project will be put into use to control the process of the project.We establish the investment aim through project investment estimation in detail. On carrying out the feasible study for the objective finance, by using Excel software, we build finance-appraised model, whose characteristic is to build the project evaluation for the linkage of kinds of financial report to realize the integration between the change of financial factor and the change of relative financial data. With the help of the finance model, we can analyze the potential financial risk, and find the counter-measure. The organization, operation regulation, product, marketing strategy is also included into the scheme, whose rate of process is under the control of the Project software.The financial evaluation form tells the average investment profit margin, which is 17.3%, above the baseline 11%, and target else is superior to average and baseline in the same line. From this point, it is feasible, excellent project.