Youth Moral Education As The Domain Of Public Service Ads

The public service advertising is an advertising propaganda, which spreads the public good ideas to the social public. The public service advertising proposes the reasonable ethical order, spreads the ethical spirits of the civilization and makes clear the value of the social morality. The public service advertising plays a noticeable, important part in guiding public attitude, standardizing public social behavior and promoting the construction of socialist spiritual civilization.Special attention should be paid to the important value of young people's moral culture. The public service advertising by media is a new way to morality of young people. As an advanced social cultural environment, the public service advertising has a great influence on young people such as moral knowledge, ethics and the development of the character. It is a good way of moral culture together with school and family and may protect the moral growth of young people, In the field of vision for morality, the public service advertising has its own distinguishing features—direct infection, unnoticed, interactive, encouraging, conscious of direction, concentration on thought. During the process of socializing, it should follow the regular patterns of young people's growth, purify their moral spirit and improve the social environment of morality. The whole society should pay good attention to the study and practical application of the moral culture function of the public service advertising.