Dalian Convention And Exhibition Industry In Northeast Asia Target Market Product Strategy Study

Meeting and exhibition is a traditional and new industry. The development of meeting and exhibition is accompanied with the development of economy. The meaning of meeting and exhibition varied in different period. Some researchers believe that although electronic and network technology is widely used now, the direct product exhibition is still very important to both the sellers and the buyers. Industries of meeting and exhibition, tourism, estate have been known as the three no smoke industry. Meeting and exhibition is close related to the development of local economy and city economy. So, meeting and exhibition is regarded as sun-rising industry and develops very fast Some researchers believe meeting and exhibition industry shows the comprehensive capability of a city and promotes the development of the city economy and society.Meeting and exhibition industry with its own characteristics in Dalian compared with other cities in China. It has reputation in China and abroad. Meeting and exhibition is facing challenge because of the competitive pressure of meeting and exhibition. Dalian is the international transportation center of North-eastern Asia. Holding the meeting and exhibition project for North-eastern Asia market combined with the advantageous industry of the North-eastern areas which can promote the construction of the international transportation center of North-eastern Asia and the development of the economy of North-eastern areas in China.At first, this paper introduced the meeting and exhibition in China and abroad, then analyzes the main factors which influence Meeting and exhibition and then analyzed the North-eastern Asian market. Based on What has been discussed above, we put forward the market positioning strategy and brand tactic and specified product items.