Yongli Chemical Titanium Dioxide Product Development Strategy

Enterprise strategy is the prime problem relevant on its stable development in long period. Work out a strategy or not and research it with scientific and effective attitude are both important factors which directly decided the modern enterprise has a prospect future or to be ruined. In the new century, the national titanium dioxide industry is facing the trends of strategic structure regulations. Facing the opportunities, bounded the titanium resources about 35% of the world, what kind of the product developing strategy should be worked out to YongLi Chemical?Combined with author's work experience, the thesis analysed inner and outer environments on development of titanium industry of YongLi Chemical with system engineering theorem and contemporary enterprise theory. In the same time, the article analysed the opportunity, risking, advantages and disadvantages which YongLi Chemical faced with the SWOT method. Then it gets the strategic trends to develop titanium industry. On the base of above all, the article estimated the prepared proposals of development titanium industry and accomplished its strategic design by applied STEM method.According the study, the article gets the conclusion as below. The international marketing of titanium dioxide is getting stabilization increase ,and the nationa titanium dioxide marketing is get increase and increase.To develop titanium industry not only the requirement of YongLi Chemical itself, but also was bestowed by nation as historicresponsibility. After took part in the WTO, the national titanium dioxide industry is facing the trends of strategic structure regulations. The industry development trends are strategic restructing, improving centralization and increase the enterprise competition strength. YongLi Chemical should grasp the opportunities to realize the strategic goal of "The first class in China, The famous in the world".The article contributes as a study on application. During the study process, it applied the method of combining with specifications and facts, and try to close the experience in order to make the strategy proposal can be operated. The writer also hopes that the main conclusion of the article and strategy proposal will help YongLi Chemical to develop titanium industry.