| Project feasibility research is one of the ways, which is widely adopted by international economic argumentation and elaboration. But, because of the restriction of our planned economic system, historical speaking, throughout the whole process, majority of huge projects are focusing on the public effects but not the financial benefits; focusing on the short-term investment scale but overlook the improvement of the output; from the financial evaluation point of view, we put a big attention on the macro theoretical analysis but not the micro quantitative investment yield. That leads many of huge projects to business failure form the day that they were founded. It wastes a lot of social resources and drains away our state-owned assets.This article is based on the investigation on the traffic volume, aiming at the construction project of the YaLu River Road Bridge, and giving my theoretical analysis and practical debate. In the article, firstly, elaborating the significance of the Road Bridge, through the analysis of the regional economic and traffic situation, proposing the necessity of the construction of the project; Secondly, in light of the key factor - traffic volume, giving the theoretical analysis and quantitative prediction. That is not only taking the variation of internal and external political, economic and cultural factors into consideration, but also the risks will be involved from uncertainties; Thirdly, after comparing the investment and capital raising channels, proposing that the way of raising capital should be the BOT; Lastly, given the financial and risk analysis, giving some economic indicators, such as the fee standard, life of the payment, forecast return, level of risk and etc... |