Study Of The Hiromichi Culture Book Marketing Strategy

The competition of book market is more and more violent, non-governmentally operated book-dealers are meeting all kinds of pressure and the bottle-neck of management. By using modern marketing management theory and strategic management theory, the article mainly focuses on : facing to today global competition, under book suppliers regulating channel and individual demand of customers prevailing, Hongdao Culture should how to do for market strategic innovation and building characteristic market mode .The article put forward book-market strategy frame basing on co-winning idea through analyzing the development of book attribution and Hongdao Culture business actuality. The article analyzes inner and outer conditions and specific measures in order that Hongdao Culture can apply the strategy.under the present situation of books-line, Hongdao Culture should fully exert functions of information transmitting, commodity circulation etc, selectively unite suppliers and dealers, and optimize market strategy to build fluent books supply-chains .Implement of market strategy should reduce each side's cost, increase benefits and brand value, at the same time strengthen competing predominance.