New Product Development, Fuzzy Front-end Creative Management Of Innovation Performance

New Product Development (NPD) is the base for enterprise to keep the competition strength. The effectiveness and efficiency of front end will definitely determine the results of NPD. During the period of front end, the enterprise will come along with good idea, then with clear product concept. It turns into the period of product development, and finally to the success of commercialization. According to the product experts' statistic, only three can turn to product development from eleven earnest thinking ideas or concepts. Then 1.3 ideas can turn to production, and finally only one can success. The enterprises in China need to pay more attention at the very beginning, the idea management in the Fuzzy Front End of NPD.The thesis firstly introduces the theory of idea management in the Fuzzy Front End of NPD and the excellent practice of domestic and foreign innovation enterprises. Then it give out the research aims and significance, according to the practice of domestic enterprise.Secondly, we steadily conclude the literature of idea management in the Fuzzy Front End of NPD, from the view of NPD, Fuzzy Front End and Idea Management. After that we give creative concept of idea management in the period of Fuzzy Front End, that is in the period of Fuzzy Front End of NPD, with the Idea management from Culture for Idea, Route for Idea, System for Idea and Tools for Idea, the enterprise can explode a great deal of idea, therefore reduce the uncertainty, improve the Front End performance, and finally achieve the innovation success.Thirdly, this thesis gives a concept model, the research hypothesis, the design of the questionnaire and structure equation model of idea management in the Fuzzy Front End of NPD. After quantitative research with SPSS and SEM, this thesis validates the formal model and hypothesis.The demonstration of the thesis indicate that, the 'Idea management' from 'Culture for Idea', 'Route for Idea', 'System for Idea' and 'Tools for Idea' have direct positive influence on front end performance, and then have indirect positive influence on innovation performance. And they are related to each other. In addition, 'Culture for Idea', 'Route for Idea', and 'System for Idea' have direct positive effect on innovation performance. The thesis presents a case study of our country's famous software enterprise practice of idea management in the Fuzzy Front End of NPD.Finally, in the conclusion and prospect part, The thesis sums up the theoretic contribution, and the apocalypse to Chinese enterprise of the practice of idea management in the Fuzzy Front End of NPD, the suggestion to the Chinese enterprise, and the shortage of the thesis and the prospect for the future research.