China Jewelry Family Business Sustainable Development

Today in China jewelry industry, the family business has become the main part andhas contributed a lot to the growth of the industry. Whether it will have sustainabledevelopment in the future, however, is still questioned by the majority of the scholars.Most of them hold it firmly that family business is the junior form of the business and itshould turn into the modern management model which includes the open of the share andmanagement power. The main goal of this article is to study the possibility of the Chinesejewelry family business to have sustainable development in the future. The article begins with the description of the actual state of the family business inChina jewelry industry, and analysis the inevitability that the family business will comeinto being in four terms: China traditional culture, political and economical environments,merits of business management and business peculiarity in jewelry industry. Then the writer put the main point on the analysis of the developmentenvironments, corporation-govern structure and industry-growing circle. With the dataand the case collected and the methods of charting, case analysis, nature-ration andinduction the writer illuminates the effects the three above-mentioned factors have on thecontinuous developments of the family business in China jewelry industry. At last in the article the writer summarizes the strength, weakness, opportunity,threat to the business family in China jewelry industry with SWOT method and draws theconclusion as follows:1. Why the family business in China jewelry industry adopt family management isbecause of the China traditional culture, political and economical environments, merits ofbusiness management and business peculiarity in jewelry industry, which is inevitable.2. Family business mode is fit to the China jewelry industry and has a large roomfor growth. The long history of culture endows the family business adoring the familymanagement with special advantage of efficiency, the good economical condition withopportunity, industry's unitary advantages with development stage.3. The development condition of family business is not very good and its low-levelcompetition and not-famous band become its fatal shortcomings. What′more themain business concentrates in the middle-and-low-level market and only fewcompetitive Chinese corporations can be found in the high-level market.4. In order to develop continuously in the future the family business should noticethese:① Establish long-term develop strategy.② Base on the existing demotic market and open up the exoteric market.③ Cultivate corporation′s nuclear competence.④ Bring up corporation′s market band⑤ Replace the existing low-level marketing model typical of pricing method withthe high-level competition characteristic of design, artistic and cultural intent.⑥ Enhance self – discipline ability and set up the healthy, characteristic enterpriseculture.⑦ Reinforce the communication between the enterprise and the scientific researchdepartment to strengthen China jewelry industry.