Beijing Investigation And Analysis, Decision-making Style In College Students Online Banking Users

The paper has summarized the decision-making style characters on theinternet-bank adoption of university students in Beijing area, through factor analysisand cluster analysis on the data from more than 150 samples. Findings show a matchbetween the 4 clusters of the samples and the a prior classification of decision-makingstyle. More than of the students focus on the convenience though the current functionsthey used are not various. Meanwhile, the loyalty to brand is not apparent among thestudents.