| This article is all empirical study about IKE4,.IKEA is one of the biggest furnitureand home—furnishing retailers in the world.IKEA was started in 1943 and has developedinto a multinational company,with a retailing and purchasing network covering 65countries.Throughout the world,IKEA has 150 stores to satisfy customers with a widerange of home furnishing items of g00d design,function and low price.IKEA hasapproximately over 70,000 CO—workers. Ikea vision:To creates a better everyday life for the many people.IKEA is a homefamishing company and the product range is our identity.The home environments as well.as the workplace affect our well-being in everyday life.Therefore the home should bepractical,comfortable and attractive,without costing a fortune. Ikea shall offer a wide range of well—designed.functional home furnishing products atprices SO low that as many people as possible will be able to afford them.IKEA is aconcept company.Ikea vision and strong business idea have remained same over the yearsand is the core of our work.Ikea always keep strongly to their business idea and uniformconcepffwhen they work in existing,as well as new markets. The result of empirical study shows that brand communica,tion is one of the ways ofbrand marketing.Most Chinese brands are weak not only in the domestic marketing butalso in the world.As facing up to their concrete situation,they should know better aboutlong—term schedule,brand position and application on hi-tech during the period of brand.communication. |
