Crm Research In Diesel Engine Manufacturing

With the advent of new era of information economy, network economy and knowledge economy, the global market competition intensifies increasingly, enterprise's market structure and competition mode have changed greatly, the traditional commercial economical pattern is impacted unprecedented, which requires the quick product renewal, the high product quality, the low price, the prompt delivery and the excellent service. These weapons of market competition are correlative with enterprise's management pattern, management method, organization structure and operation flow, however, Chinese enterprise and people's idea, which are affected by planned economy, exist certain difference comparing with the developed country. It is urgent to establish information management system. In particular, with the join WTO and the intensity of global competition, manufacturing, as one of the core industries which are our country national economy source, also faces a more stern international competition. In order to win in the competition, the enterprises all start to seek new strategy competition, the new turn of competition already gradually changes the service competition from the product and the price competition.As one kind of new enterprise management idea, CRM has been put forward only in recent years, it can strengthen the modern enterprise information coordination of sales management, marketing and customer service effectively, enhance the service ability of manufacturing industry, then enhance the core competitive force of enterprise, which has caused widespread attention of academe and enterprise in our country recently, some excellent enterprises also have started to implement CRM system, and gradually obtained the effect. But comparing with ERP which is correlative with enterprise information, etc., CRM also must further develop and perfect. This topic roots in the item of "Development and application of CRM in Kunming Yunnei power CO.,LTD. ", which is 2005 key projects of Yunnan Province develops and reform committee, through the research to much pertinentrationale, the investigation and study on colleague enterprise which implemented CRM triumphantly, this paper explores the application of CRM in diesel engine manufacturing.The major working and research accomplishment of this paper as follows:?Have discussed some basic theories and the newest development of CRM, and thorough studied basic function module, pertinent technology and application integration of CRM system from technical aspect;?Have made a detailed on the industrial characteristic of diesel engine manufacturing, the demand condition on CRM, and the necessity and feasibility to implement CRM strategy, then discussed some successful cases to implement CRM system;?Taking the manufacture and sale of diesel engine in Kunming Yunnei power CO., LTD. as the research object, have studied the CRM system frame;have constructed the information flow of after service;Finally taking "Huanyu CRM after service system" as the example, have made a development and realization of CRM system.