Travel Agency Credit Indicators To Build Research And Evaluation Methods

With the reform and open policy, the tourism in our country has made a great progress, and then the travel agencies develop quickly, which contribute to our national economy. Some side effects, however, also appear, including which the most common are the production cost, trade cost and other cost caused by default of the travel agencies.Because of the poor credit management system in our country, the enterprises are lack of scientific and effective management system, which makes the spread of default in the travel agencies. This lead the increase of cost and meanwhile the decrease of profit, especially after the china's entry of WTO, the national travel agencies face the challenge of foreign capital and the competition on customers, market, management method and talent also become more drastic. Develop a good internal credit management system in the travel agencies and build a credit rating system in travel industry are two most important things we should do. This paper, through the analysis of credit status among travel agencies in our country, makes the following researches.Firstly, it analyzes the special features travel agencies own and give the concept of credit and its basic content in travel industry. It also takes the travel agencies in Sichuan province as an example to analyze the default phenomenon and analyzes the main cause of lack of credit in travel industry, which is mainly discussed in the second chapter.Secondly, using the questionnaires, it analyzes the main factors that influence the travelers'level of satisfaction and meanwhile construct the index system, which is discussed in the third part.Thirdly, it makes researches on credit risk rating model, methods and its application in travel industry. These researches are mainly carried out in chapter four and chapter five. In chapter four, with the use of Degree of Gray Incidence, it takes the level of satisfaction as an example to quantify the main factors influencing the credit in travel agencies. In chapter five, with the result from chapter four, a credit rating model for travel agencies is built. The indices that can reflect the features of travel agencies are...