Petrochina Southwest Oil And Lubricant Sales Branch Crm System Construction And Application Strategy

Customer Relationship Management (CRM) is one of the hot spots in academic circles and enterprises circles. Constructing and implementing CRM system will help enterprise retain available customers, mining latent customers, then add enterprise profit rate and improving enterprise core competitive power.In view of the CRM existing situation of China Petroleum Southwest Lubricating Oil Sales Branch (CPSLOSB), this paper put forward the constructing aims, methods, developing principles, guiding ideology and of CPSLOSB CRM system, finished the analysis and design of system structure, net structure, operating system, BI system, system database and system safety mechanism of CPSLOSB CRM system, realized a part of CPSLOSB CRM system on the advanced Microsoft . NET platform, then made a deep study and put forward the application tactics of CPSLOSB CRM system.