Diversification Strategy Of China's Color Tv Enterprises, From A Financial Perspective

This article has studied my color television enterprise multiplication developmental strategy question. This article obtains from our country color television profession industrial organization characteristic, specifically analyzed the color television profession competition condition, the color television profession new characteristic, the color television enterprise has executed the multiplex strategy the agent and so on. Afterwards, from the real diagnosis angle, conducted the research to between the color television enterprise multiplication developmental strategy and the company achievements relevance, the structure had demonstrated that, the enterprise overall multiplication degree and the property repayment rate, the sales profit margin and the rights and interests repayment rate correlation coefficient were a negative value, namely the multiplex regulation went past the high color television enterprise, its company achievements were worse. The author take the mansion China company as the example, the evidence color television enterprise's development has still had to walk turns over to the coring path.