Color Strategy Of Kids Wear Desgin

No matter of time, the well use of Colour always is the key to success. The strategy of colour and design has to be consist, both important but can not mix. Apply colour into child cloth design is critical; it must well plan and instruct. Since the industry evolution, technology has been developed rapidly, so technology and production method are not the only factors for the manufactures to compete, the well use of colour can be the unique selling point of the product. Colour match is a very important, but difficult part of the whole design processes. The aim of this essay is base on the theories of the technique of colour march, child psychology and child cloth market strategy to examine the importance of the use of colour. How they had been applied into real market strategic making and by use real life example to analysis the advantages and disadvantages of those theories. At the end to evaluate and select the most effective methods for the colour match process.