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Providential Company Channels Based On The Dual Role Of Conflict Management Research

Posted on:2007-11-04Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2209360185483974Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the increasing shorten of the regular energy, exploitation of the recycle energy is becoming the international agreement. The solar energy water-heater industry has been grown rapidly and been mature in our country. The marketing channel is becoming the first important factor in our competitive market nowadays. The key factor limiting the development of these enterprises and hampering the promotion of this trade is the dual role gathering the enterprises which both produce the vacuum tube and the solar energy water-heater. This thesis analyzes the conflict of the marketing channel based of the dual role of the Tianci Company.Since the history of the solar water-heater industry is very short, and this trade division should be underway in the future, so lots of enterprises are gathered the dual role of the vacuum tube manufactory and the solar water-heater manufactory currently as an integral part of the whole. The Tsinghua Solar Ltd, Linuo Group, and Huayang Company are the typical examples that have large-scale manufacture. This thesis introduces the conflict of the channel in these enterprises because of the dual role, and generally analyzes the countermeasures of them. I compare with these countermeasures, and summarize six tactics which including the independent legal person of a business mold, the only one role, the brand compartment, enforcing the construction of the information and institution of the marketing management system.Tianci Company is a well-known vacuum tube and the solar water-heater manufactory in the east of China. However, it has to face the conflicts at every moment that the mainly performances are inflowing the vacuum tubes from other sell region, the conflicts based on the different branch benefit of the marketing section, the different staffon their own of brand products,and between the vacuum tube industry customers and the water-heater dealers. This is oneof the reasons which it has not developed strong for six years .The reasons of these conflicts are that the different targets, the obscure of decisions, no proper moderates, obstacles of the oommunicate,and the dealers losing management and control.This thesis creatively analyzes and explores the conflicts between the channel of vacuum tube and the channel of water- eater in some dual-role gathering solar energy enterprises. I also put forward six solutions to resolve the conflicts for Tianci company,...
Keywords/Search Tags:Marketing Channel, Channel Conflict, Conflict Management
PDF Full Text Request
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