High-tech Brand Advertising Optimization Model

The competition between high-tech enterprises have experienced in the technical competition, the quality competition and service competition. Now it has entered the brand competition-era which express the overall strength of high-tech enterprises. Brand means how the consumer cognize the enterprises and its products , it is the relationship between enterprises, products and buyers carriers. In the brand competition era , such enterprises must have a sustained and stable relationship between buyers. Each thing include technologies, products and services which the enterprises provide to community are designed to maintain this relationship. Even every successful high-tech enterprises can maintain this relationship. Such enterprises can receive sustained income now and in future and can Foundation evergreen. And advertising is all-important for the establishment and maintenance of the relationship between businesses, products and the buyers. This paper is to address the main issues : how to integrate hi-tech enterprises of their own characteristics, and establish advertising strategies and advertising strategies with a view to build brand assets.As we all know, advertising helped to increase product visibility and faithfulness, advertising can promote sales. The paper advanced that the fundamentality role of advertising is to establish and maintain the relationship between high-tech enterprises, its product and purchaser. Further problem is that of how to describe and measure this relationship, the paper discussed the method of how to measure such relations with brand assets, and evaluate the effectiveness of advertising. On measurement, the paper use the international authority "Inter brand assets model" to measure brand assets, and combining high technology characteristics to improve the model.Then papers to further study how to optimize the high-tech brand advertising with a view to making good advertising effect. Research mainly focus on this two aspects :(a) High-tech brand advertising media structural optimization, how to distribute the advertising cost between the various media. The paper ultimately find two advertising cost allocation model. The first is characterization optimization models for the corporations which have insufficient information for decision-making and which do not need precision .this model use the Analylical Hcerarchy Process and the Illegible Integrative Evaluation to make a basic classification and qualitative judgement about...