Bericap Beverage Closure Business Analysis, Marketing In The Chinese Market

Seems nobody knows that the closure on top of the bottle is a single part of the package. And seems nobody knows that there's an enterprise whose production is only the plastic closures. Bericap is just this kind of company who has high appreciate in the plastic closure industry.The thesis described that Bericap co. produced plastic closure for many years. During these years they insisted the business on only one main production, plastic closures. They opened a plant in China in 1997 and faced a new market with frequent change and fast development. Can they handle the business successfully? We'll have a look at the background of Bericap, the sales & marketing situation in China, production series and sales stratagem for the future. Then, try to make a conclusion.Has worked in the sales & marketing department in Bericap for almost three years, the author go through several real cases in Bericap, collect many data and information during the work. With the help from colleagues, this thesis and the contents in it would be promised to be true.Hope it to be useful for working in Bericap. And hope it to be useful to other small enterprises especially in China to become stronger and successful!...