China Mobile Communications Co. Ltd. Wireless Value-added Services Value Chain Research

Rapid increases in Radio value-added draw the deep concern on the global scope .Traditional business chain has been extended and developed, a new type of business value chain is come into being. How to regulate the Radio value-added market, how to integrate the value chain of Radio value-added and increase the value over a long period of time , become an important topic to the development of CMCC(China Mobile Communications Corporation) Radio value-added.In this paper, the value chain of Radio value-added is analyzed mainly, and suggestions to CMCC about integrating and rebuilding the value chain of the business are also gived.First, the Radio value-added development status of main countries in world is introduced, the composing and development status of CMCC is on focus. Then the value chain of CMCC Radio value-added is analyzed through the value chain management method , the good and bad of the existing value chain is described, the integration and rebuild of CMCC Radio value-added value chain is studied by the way of the value chain evolving into the industry value chain, and the new industry value chain mode is put forward.Based on massive data ,combined with the actual status of CMCC Radio value-added development, analyzed by the basic theories and analysis methods of strategy management, market marketing, value chain management etc, the paper was finished. It means to providing reference of creating the value chain of Radio value-added reasonablely, promoting the development of Radio value-added.