Chengdu Region Peony Credit Card Business Development Strategies

As a multi-functional financial product, the Credit Card gradually gathers depositing & drawing, transferring & balancing, consuming & circulating credit together. Nowadays, the Credit card business becomes the focus of the competition among the commercial banks. As a result, the Credit Card business, with its rich returns, strong market infiltrations and broad brand influences, will certainly be the first target for the commercial banks that have the ambition to scramble the financial market.During recent years, under the positive push of the"golden card engineering"and the"web-based universalizing", the Phony credit card business in Chengdu arrives at the best level in history. However, there are many problems in actual operation and management from both subjective cognition and objective facts. The emergency problem for ICBC Chengdu Branch is how to expand its market share and how to get more profit by decreasing the operation cost.This essay first begins with the importance of Phony Credit Card business in banking development, analyzes the indexes of credit card business in current situation vertically and horizontally, including the amount of cards, the amount of tractions and the indexes of overdrafts, explains the characteristics and problems of the Phony Credit Card development in Chengdu. Secondly, it hopes to find the relationship between the credit card holders's demographic and their dealing behaviors in Chengdu by analyzing the new holders'behaviors 2 months after January, 2005 with several examples. It explores this reason from the facto of individual behavior. Finally, it hopes to carry out development strategy scientifically and objectively with the exclusive credit card development environment of Chengdu. It also raises the solution to prevent the unexpected risk during the development. This essay will help ICBC Chengdu Branch and other State-owned Commercial banks promote their competition ability in credit card business, they will also benefit our country's finance and social economy's development.