Research On Credit Card Product Quality Improvement Of Ningxia N Bank

The credit card is the banking industry in recent years the prioritize retail sales class service,held the extremely important status in various bank developmental strategy.At present the domestic credit card service development is rapid,various bank is looks importantly especially the credit card service development.Credit card service in the middle of rapid developing process also inevitable exposed many questions.Various sends the card bank the credit card service also by originally "to run the horse stable place" the type management strategy gradually to "the careful and intensive cultivation"reforming,the credit card product quality promotion is a way that must be taken which various banks develop continually.The Ningxia N bank took the local commercial bank,must want to obtain cup of thick soup in the huge credit card market,must use already has the superiority,the formulation suits own development strategy.This article take the Ningxia N bank credit card product as the object of study,through carries on the contrast with the domestic credit card product universal existence question,uses the data analysis Ningxia N bank existing credit card product the quality characteristic,by angles and so on scale benefit,income structure and market share summarizes the Ningxia N bank credit card product superiority and the inferiority.From the card surface design,the service term,the networking support three principal aspects to analyze the Ningxia N bank credit card product the quality question,and proposed the concrete proposal,makes up in the Ningxia N bank credit card service development by this the insufficiency.