Chengdu Meeting Pharmaceutical Company To Build Learning The Thinking Of The Sales Team, And Strategy Research

Medicine industry is one of the fastest growing industries since China adopted the policies of reform and opening up to the outside world, and also it is widely recognized as a sunrise industry. With the constant deepening operation in the socialist market economy in our nation, in particular, with China's entry to the WTO, an increasing number of overseas big enterprises are flocking into our domestic market; as a result, market competition becomes more and more intense. Domestic drug market, at the same time, has witnessed substantial changes, and amongst all the areas in medicine industry, drug marketing is surely confronted with the severest competition.Owing to a lack of a perfect socialist market economy system in China, a variety of drug sale modes are coexisting and running parallelly at present. Each individual company can be opt for its most appropriate sale mode which may differ from others, in accordance with the practical situation of its products. However, no matter what kind of sale mode a company is going to take, it will always depend on an excellent sale team to carry it out—for this observation, how to manage such a sale team is an imperative issue that every pharmaceutical enterprise must face up to.Chengdu Joint-Wit Pharmaceutical Co., Ltd, a newly established share holding enterprise, arose from an old private enterprise through system modification and restructuring. Its predecessor was a company following a substandard operational procedure: a disqualified sales team although it was somewhat fully staffed; in spite of the comparatively extensive commercial and distribution terminal networks, the sales system featured broad coverage but low output, and the sales team presented low quality while a great deal of them were engaged in part-time jobs. All the products of this company had struggled to survive in distribution market for over six years, so that the confidence of business representatives was waning with regard to the product competitiveness. Therefore, the senior management level had to tackle enormous challenges if it was thinking over a modification or...