Traditional Retailing Industry Sales Model Based On The Pattern Of O2O Transformation Research

In recent years,with the further development of the popularization of Internet and electronic commerce,people's lives become increasingly networked,"Internet + e-commerce" strongly impact the traditional department store retail enterprises,the traditional enterprise faced with shrinking market,rising costs,increased competition,and many other problems.O2 O mode there is no limit to the time,place,etc,and convenient trading,and lower operating costs than traditional department store...Expanding O2 O mode of electronic commerce,affect our traditional department store market share gradually,a serious impediment to the development of the traditional department store.Therefore,in the "Internet + e-commerce",under the impact of retail entity seeking transformation is imminent,and combines offline business opportunities and the Internet "O2O model",become the first selection of many commercial retail enterprise to break.In this paper,based on the current situation of the development of Chinese economy,combined with traditional department stores in China are facing market environment in the process of enterprise development,through the characteristics of the traditional department store industry combined with the advantage of the O2 O mode,it is concluded that the traditional department store sales model to the necessity of O2 O model transformation.In this article,through to the transformation of traditional department store sales model to the O2 O mode facing the internal factors and external factors in the process of analysis,it is concluded that the traditional department store sales model to the feasibility of implementing O2 O model transformation has.The form of case analysis,this paper,based on the development of foreign enterprises large department store macy's,analyze its transformation into a O2 O model of specific measures,and can be seen from the transformation process of macy's,the traditional department store sales model transformation O2 O mode,you first need to enterprise on sales management position clear,you need the reach from the aspects of logistics distribution system perfect,finally,pay attention to the operation management of the enterprise,macy's transformation case O2 O mode will serve as the traditional department store industry sales model transformation O2 O model reference case,for our country traditional department store sales model transformation O2 O mode put forward countermeasures and Suggestions.