Marketing Strategy Of State-owned Geological Exploration Units In The Mining Rights Market Research

In a long time, Mining right was freely used as an important intangible asset of state-owned geological survey departments. In the recent years, mining right was introduced into the market to be traded. Therefore, mining right is not free any more. As the development of mining right market, geological survey companies face fierce competition and are hard to develop with used manners. Geological survey companies almost separate themselves from the market as a result of the monopoly in the planned economy time, when they accepted the plans from the superiors and allocated to subordinates.The organization mode was reasonable in the planned economy, but in the market economy situation, it can not fit to the demand. It is necessary to get away from the shortcomings and develop marketing management that state-owned geological survey companies cope with the competition and regain the market. In the sixteenth party meeting, construction of xiaokang society was proposed and state-owned survey companies will face an important chance to develop. Marketing must be regarded as an strategic issue concerning with the survive of the enterprises and be implemented with effective measures. Focusing on the marketing strategy, plans and implementations, marketing management should be strengthened.Resulting from the late development of the mining rights market, the marketing of the mining rights products have got behind of others. As the development of the market economy, the competition of the market of mining rights will be more drastic than before. It is an important issue facing the mining companies that how to satisfy the market demand for all kinds of mining rights.