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Ctt Services Marketing Strategy On China

Posted on:2007-10-07Degree:MasterType:Thesis
Country:ChinaCandidate:Z R LiFull Text:PDF
GTID:2209360185967993Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Increasing competition in the domestic telecommunications market, an enterprise's core competitiveness reflected in the products and marketing models. From an private network operators into a based-telecommunications operator , chinatietong since its inception, attaches great importance to service innovation, but with a lot of new problems have arisen, such as how customers informed of new business and how to ensure client satisfaction. Through analysing the domestic telecommunications industry to the service and customer marketing environment, integration chinatietong companies positioning constant adjustment, the article presents clearly that customers are the top priority for enterprise development, launch services marketing strategies, create "professional quality, excellent service" purposes, and through concrete examples, the article present services marketing strategies of focusing on the customer , bringing into play agents ,enhance customer satisfaction.
Keywords/Search Tags:services marketing, competitor, company orientation, inversion bulwark, sale agent
PDF Full Text Request
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